Startup Financial Model Template for Buy Now, Pay Later Service Firm

SmartHelping / Fintech & Lending / Excel

Buy Now, Pay Later Financial Model

Forecast a buy now, pay later business that pays merchants upfront and collects customer installments over time. Connect merchant growth, usage, fees, defaults and financing to cash flow, capital needs and investor returns.

60-month forecast 3 merchant types Credit facility Monthly and annual statements
buy now pay later business
$75One-time purchase / Excel download
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See the model in action

Walk through merchant growth, repayments and funding.

Follow the main walkthrough to see how the transaction assumptions feed revenue, credit outcomes, financing requirements and financial statements.

Open the model overview presentation

Use the presentation alongside the video for an overview of the model and the decisions it helps you evaluate.

Recent model updates

Sources and uses, with improved equity injection inputs.

Watch the supplemental overview of the funding summary and equity input updates.

Template features

Connect each transaction to the full business forecast.

Build the merchant and customer assumptions, then review the statements, funding requirements and investment returns as the service grows.

01 / 60-MONTH FORECAST

Review monthly and annual financial statements

Model up to 60 months with a fully connected income statement, balance sheet and cash flow statement, including monthly and annual views.

02 / THREE MERCHANT TYPES

Build the forecast from merchant activity

Onboard up to three merchant types with their own sales, order values, fee rates and usage assumptions to build the operating forecast from the transaction level.

03 / SOURCES AND USES

Review the startup funding plan

The recent model updates add a sources and uses summary and improve the equity injection inputs, helping you review the funding plan alongside the projected cash flows.

04 / INVESTOR AND OPERATOR CAP TABLE

Connect contributions to ownership and returns

Use dynamic cap table inputs and output summaries for investors and operators alongside the equity funding assumptions.

05 / CREDIT FACILITY MODULE

Finance merchant payments as volume grows

Set the percentage of merchant payments financed each month through an interest-only facility. Define the interest rate and optionally convert the facility into a term loan later.

06 / VALUATION AND RETURNS

Evaluate the investment case

Review DCF analysis, IRR, NPV and equity multiple alongside the operating forecast and funding requirements.

07 / VISUALIZATIONS

See how the business develops over time

Use the included visualizations to review the forecast together with the financial statements and investor or operator summaries.

08 / UNLOCKED EXCEL WORKBOOK

Work with an editable financial model

The Excel workbook is fully editable and unlocked so you can adjust the assumptions and work through the calculations for your planned BNPL business.

Merchant and customer assumptions

Configure the revenue, collections and direct costs.

Use the detailed input sections to connect merchant onboarding and usage to customer repayments and transaction economics.

01 / MERCHANT GROWTH

Set onboarding and merchant sales

Enter merchants onboarded per month, average annual sales per merchant and average annual sales growth for each of the three merchant types.

02 / ORDER VALUES AND FEES

Calculate the core transaction revenue

Define average order value and its annual growth, the merchant fee that drives the main revenue stream, and the fee charged per transaction.

03 / BNPL USAGE

Model the share of merchant sales captured

Set the starting BNPL penetration rate, average monthly increase and stabilized penetration rate to forecast usage across the merchant base.

04 / LATE FEES

Account for late payments and uncollected fees

Define the average late payment rate, late payment fee and the percentage of late customers who also default, for whom no late fees are collected.

05 / PROMOTIONAL INTEREST

Set the amount and timing of interest collection

Enter the percentage of customers who do not pay in full on time, the penalty rate representing total accrued interest, and the delay in months before promotional interest is collected.

06 / DEFAULTS AND RECOVERIES

Model losses and the timing of recovery

Set the percentage of customers who stop paying, adjustable by year, the typical month they stop paying, the net percentage of defaults recovered and the number of months to recover.

07 / CUSTOMER REPAYMENTS

Define upfront payments and installments

Set the average installment term, the percentage paid upfront, the percentage paid in installments and the amount paid per month.

08 / DIRECT TRANSACTION COSTS

Include the costs attached to transaction volume

Configure volume-based and per-transaction fees, credit or risk assessment checks, and regulatory or compliance fees.

Credit facility and cash flow

Plan the funding between merchant payment and customer repayment.

Track the cash required to pay merchants before the customer installments have all been collected, together with the financing costs of supporting that activity.

Upfront merchant payments

The BNPL firm pays the merchant upfront and collects customer repayments over time. As transaction volume grows, the timing difference affects the cash needed to fund the business.

Flexible facility usage

Define the percentage of merchant payments funded by the credit facility separately each month. Set its interest rate and use the option to convert the interest-only facility into a term loan at a later point.

Funding cost in the margin

In this model, interest on the facility used to fund transactions is included in cost of revenue. This connects the cost of borrowed capital to the transaction revenue it helps generate.

Connected statements and cash flow

The financial statements track the timing difference between recognized revenue and customer collections through receivables and cash flow adjustments. Review those balances alongside default, recovery, repayment and funding assumptions.

Staffing, software and overhead

Build the operating team and platform budget.

Model the people, software development and fixed costs required to support the transaction forecast.

01 / FIVE SCALING EMPLOYEE TYPES

Link staffing requirements to processed orders

Configure up to five employee types that scale with total orders processed per month. Each type has its own staffing ratio, salary, payroll taxes or benefits and annual growth assumptions.

02 / 20 OTHER EMPLOYEE SLOTS

Plan the rest of the full-time team

Use a separate section with 20 slots for employee type, count, start month, salary, payroll taxes or benefits and salary growth.

03 / SOFTWARE BUILDOUT

Schedule development costs over the first 48 months

Define up to 15 high-level software development cost categories plus contingency. Schedule the percentage of each budget paid over the first 48 months. The model capitalizes these costs as fixed assets and calculates depreciation using a defined useful life and start month.

04 / FIXED COST SCHEDULES

Build the corporate overhead budget

Define fixed costs for General and Administrative, Sales and Marketing, Research and Development, and other fixed cost of goods sold. The schedules provide 32 items for each section.

How to use it

From merchant assumptions to a funded operating plan.

  1. Build the merchant and usage forecast

    Set onboarding, merchant sales, order values and BNPL penetration for up to three merchant types. Define the merchant and per-transaction fees.

  2. Configure repayments and credit outcomes

    Enter customer repayment terms, late fees, promotional interest, defaults and recoveries. Add the direct costs attached to transactions.

  3. Plan financing and the operating team

    Set monthly credit facility usage, interest and any later term-loan conversion. Add scaling employees, other staff, software development and fixed overhead.

  4. Review cash, funding and returns

    Check monthly and annual financial statements, sources and uses, equity injections and the cap table. Review DCF, IRR, NPV, equity multiple and the visualizations.

Who gets value from it

Built for the people launching, financing and operating BNPL.

BNPL founders

Plan the merchant network, transaction economics and cash required to launch and grow the service.

Finance and strategy teams

Connect usage, pricing, credit outcomes and operating costs to a five-year forecast.

Funding and credit teams

Evaluate how merchant payments, installment collections and facility usage affect cash requirements.

Investors and operators

Review capital contributions, cap table outputs, financial statements and investment returns.

Also available in these bundles

Need more tools for fintech and business planning?

This buy now, pay later financial model is included in the following SmartHelping collections.

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Questions before you choose

A few useful details.

How long is the forecast, and how many merchant types can I model?

The model supports up to 60 months with monthly and annual financial statements. You can configure up to three merchant types with their own revenue and usage assumptions.

How does the credit facility work?

An interest-only facility can fund a percentage of merchant payments, with that percentage adjustable each month. You set the interest rate and can optionally convert the facility to a term loan later. In this model, its transaction-funding interest is included in cost of revenue.

Can I model defaults, recoveries and delayed collections?

Yes. Inputs cover annual default rates, the typical month a customer stops paying, the net percentage recovered and recovery timing. Separate inputs cover late fees, uncollected fees from defaulting customers and delayed promotional interest.

What changed in the recent model updates?

The updates added a sources and uses summary and improved equity injection inputs. The supplemental video above walks through these changes.

Can staffing scale with transaction volume?

Yes. Up to five employee types can scale with orders processed each month. A separate section provides 20 slots for other full-time employee assumptions.

How is the software buildout modeled?

You can define up to 15 software development cost categories plus contingency and schedule the spending over the first 48 months. The costs are capitalized as fixed assets, with depreciation based on the useful life and start month you define.

Is the workbook editable and included in a bundle?

Yes. The Excel workbook is fully editable and unlocked. It is included in the SaaS & Recurring Revenue, Industry-Specific and Lending & Credit bundles linked above.

Bring merchant growth, credit outcomes and funding together

Build the BNPL service around a clear financial plan.

Purchase the buy now, pay later financial model for $75 and receive immediate access to the download.

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