About

About SmartHelping

Financial models are the tool. Better decisions are the point.

SmartHelping is run by Jason Varner, an accounting-trained financial modeling consultant who has spent more than a decade helping buyers, owners, investors, lenders, and entrepreneurs turn complex financial information into clear, practical analysis.

Independent since 2015 · B.S. Accounting · Direct work with the person building the analysis

JV Jason VarnerFounder and Financial Modeling Consultant

Professional background

EducationB.S. Accounting, Lake Erie College
IndependentServing clients since 2015
Experience1,000+ clients and business situations
Model libraryHundreds of financial models and tools
Direct analysis · transparent logic · practical communication
10+ yearsBuilding practical financial models
1,000+ clientsAnd business situations analyzed
Hundreds of modelsAcross industries and deal types
Independent perspectiveFocused on the decision, not the close

Built through client work

A decade of turning business questions into usable financial logic.

SmartHelping grew from real assignments: forecasts, acquisition models, cash-flow tools, valuation analyses, real estate underwriting, SaaS cohort models, capital structures, and operating models built around the way each business actually works.

The dedicated acquisition-review service launched in 2026. The financial modeling experience and decision-making framework behind it did not.
2011

Accounting foundation

Earned a B.S. in Accounting from Lake Erie College and developed the financial-statement grounding that still supports every model.

2015

Independent financial modeling

Began working directly with owners, founders, investors, and lenders on models built for their specific decisions and operating realities.

TODAY

Models, custom work, and acquisition analysis

SmartHelping now combines an extensive template library with custom modeling and a fixed-fee deal-review service for buyers who want an experienced second look.

How I approach the work

Clear assumptions. Transparent logic. Useful conclusions.

A strong model should do more than calculate an attractive return. It should show what drives the outcome, which assumptions still need proof, and what happens when performance falls short.

01

Start With the Decision

Define the question, the available information, the decision criteria, and the risks that matter most.

02

Model the Economic Engine

Connect revenue, capacity, pricing, costs, financing, and capital requirements using visible assumptions.

03

Pressure-Test the Case

Separate base expectations from downside exposure and test the variables that can change the conclusion.

04

Explain What Matters

Turn the workbook into practical findings, priorities, diligence questions, and next steps.

Breadth with a consistent method

Different industries. The same disciplined financial thinking.

The details change by business type, but the central questions remain consistent: What drives revenue? What must be invested? How durable is the cash flow? What can go wrong? What return does the buyer or investor actually receive?

See the full model library
01Owner-Operated BusinessesSDE, EBITDA, add-backs, SBA debt, owner dependence, and buyer cash flow
02SaaS and Recurring RevenueARR, churn, retention, cohorts, CAC, LTV, margins, and sales efficiency
03Real EstateNOI, occupancy, cap rates, debt coverage, development, refinance, and equity returns
04Lending and Capital StructuresDebt schedules, securitization, waterfalls, preferred returns, and financing scenarios
05Operations and CapacityLocations, units, utilization, labor, inventory, production, and contribution margins
06Infrastructure and EnergyNetwork buildouts, renewable assets, capital intensity, financing, and valuation

Have a decision that deserves a clearer model?

Use SmartHelping for an independent acquisition review, a custom financial model, or a proven framework you can adapt yourself.

SmartHelping provides financial modeling, screening-level underwriting, and decision support. It is not an audit, quality-of-earnings report, appraisal, legal review, tax opinion, lender commitment, or guarantee of future performance.