SaaS: Should You Offer a Discount at Cancellation?

I have done a wide range of SaaS financial models. One interesting aspect that such companies may be looking into or looking to optimize is retention rate. Retention rate just means the users that stay with your services over a period of time. The higher the retention rate, the better (meaning lower churn rate). One way to increase retention is by offering pricing discounts at the point of cancellation.

Ad Network - Feasibility and Financial Modeling - Driven by Publisher Metrics

An ad network connects ad inventory from publishers to advertiser demand. By connecting these two groups, the ad network provides value and takes a fee for such value. This model was designed to show the expected financial performance of an ad network based on assumptions related impressions / CPM /fee percentage.