Multifamily Investing Template Deep Dive: Let's Start with Rent Roll

A rent roll is one of the best places to analyze value-add potential because it shows the deal at the unit level, where the value-add plan actually happens.

A T12 tells you what the property produced historically. A broker pro forma tells you what someone hopes it can produce. The rent roll sits between those two: it shows who is paying what, for which unit, under which lease, and when that rent can realistically change.

Hotels Are Valued Differently Than Traditional Real Estate

Hotels are valued differently than most traditional real estate assets because they are both real estate investments and operating businesses similar to assisted living facilities. While properties like apartments / multifamily, office buildings, or retail centers are typically valued based on long-term lease income, hotels generate revenue one night at a time. This makes hotel valuation more dynamic, more operationally sensitive, and often more dependent on market conditions.