Financial Modeling for an Online Travel Agency

 Travel agencies facilitate travel and other related services for their customers. They have various revenue streams and cost structures. Here's a detailed breakdown:

Financial Projections for a Startup

 Financial projections for a startup are critical for several reasons: they can help you understand the feasibility of your business model, secure funding, and plan for the future. When crafting these projections, there are several key considerations you should keep in mind:

Example of Using a Financial Model Template to Validate the Economics of a Business

In this video, I wanted to dive down into how a user would use one of the startup financial models here on the site to try and figure out what was financially feasible for the target business. In this case, it was for a plumbing service business, but the general structure you see and methodology behind the flow of assumptions to cash flow forecasting is similar in all the models on this site.

Accounting for Leasehold Improvements on the Gym Financial Model Template

 I had a client that was wondering how to properly account for leasehold improvements in the gym / fitness center financial model. The gist of it was they were acquiring the facility and operating the business, leasing the facility, and contributing a fair amount of leasehold improvements.

My Business is Failing, How Can Financial Modeling Help?

 If your business is facing challenges, financial modeling can be an invaluable tool to help diagnose, strategize, and implement corrective measures. Here's how financial modeling can assist:

What Does it Mean to Streamline Efficiency?

 To "streamline efficiency" means to improve a process, system, or workflow in order to make it more effective, efficient, and smoother. The term "streamline" often connotes a reduction of unnecessary steps, redundancies, or obstructions, much like how streamlining a physical object (like a car or a plane) reduces air or water resistance, allowing it to move more smoothly.

How Much Should You Spend on Ads for a Mobile App?

 The amount you should spend on ads for your mobile app depends on several factors, and there isn't a one-size-fits-all answer. However, there are some guidelines to help you determine an appropriate budget and the analyses that can support your decision.

CECL Accounting Standard and Its Implications (Current Expected Credit Loss)

 CECL, which stands for "Current Expected Credit Losses," is an accounting standard that addresses how financial institutions recognize and measure credit losses for financial instruments. It was introduced by the Financial Accounting Standards Board (FASB) in the U.S.

Cash Flow Management for Small Businesses

 Managing cash flow is crucial for the survival and growth of small businesses. Proper cash flow management ensures that a business has the necessary cash to meet its short-term obligations and invest in its future. Here are some strategies to help small businesses manage cash flow:

Side Gig P&L Tracker - 12 Month Template

SmartHelping / 12-Month Financial Tracking / Excel

Side Gig P&L Tracker

Keep your side-business income, expenses and cash flow organized throughout the year. Track multiple income streams, review profit and margins, and see how business activity affects your savings.

12-month tracking 7 income streams 30 expense slots Monthly & year-to-date
side gig P&L tracker
$45One-time purchase / Excel download
Add Side Gig P&L Model to Cart

Immediate download after purchase. By purchasing, you agree to the Terms of Service.

See the template in action

Follow the monthly entries through the financial summary.

Watch the walkthrough to review the income, expense and cash flow inputs. The current template also includes monthly and year-to-date net profit margin calculations, added after this video.

Open the model screenshots

Review the tracking layout, financial summaries and visualizations before choosing the template.

What the template includes

Track the year without losing the monthly detail.

Enter your side-business activity in one workbook and review the automatically calculated monthly and year-to-date results.

01

7 income streams over 12 months

Choose the tracking year to update the 12-month period automatically. Record up to seven income streams each month, with year-to-date totals calculated for you.

02

30 expense slots per month

Record business-related expenses in up to 30 slots each month. Cost of goods sold can be entered in this expense section alongside other business costs.

03

Profit, loss and net profit margin

Review monthly and year-to-date profit and loss, plus the added net profit margin calculations for both periods.

04

Income tax calculation

The template calculates an income tax estimate from year-to-date net income and the income tax rate you enter.

05

Cash flow and savings adjustments

Use separate inputs for depreciation add-back, loan proceeds, debt repayment and capital expenditures to track business cash flow and savings over the year.

06

Monthly financial visualizations

Review charts for revenue, net income after tax, cash flow and the savings balance across the 12-month period.

From profit to cash flow

See what the business earns and how cash changes.

The template tracks profit and loss, then includes separate cash flow inputs below the net income line to account for business activity that affects the available cash and savings balance.

Depreciation add-back

Use the depreciation add-back input to account for the difference between a noncash expense and the cash flow generated by the business.

Loans and capital spending

Record business loan proceeds, debt repayments and capital expenditures in their separate cash flow lines. Include business-related activity in these inputs.

Savings over the year

Review the cash flow and savings balance alongside monthly revenue and after-tax net income to understand how the side business performs over the 12-month period.

How to use the template

Keep a consistent record throughout the year.

  1. Choose the tracking year

    Enter the year you want to track so the template updates the 12-month period.

  2. Record monthly income and expenses

    Enter revenue across up to seven income streams and business expenses in the 30 available expense slots per month.

  3. Complete the tax and cash flow inputs

    Set the income tax rate and record business-related depreciation add-back, loan proceeds, debt repayments and capital spending where applicable.

  4. Review results and start the next year

    Review monthly and year-to-date profit, margins, cash flow and savings. For a new year, duplicate the Template tab, rename it for that year and enter the new year’s data.

Who this template is for

For individuals who want clearer side-business records.

Use the tracker to organize annual financial information and see the relationship between business income, expenses and cash.

Individuals with several income streams

Bring side-gig revenue and business expenses together so you can review monthly performance and year-to-date totals.

Side-business owners tracking cash

See how operating results, equipment purchases and business financing affect cash flow and savings over the year.

Also available in these bundles

Need more accounting and financial tracking tools?

This template is included in the Accounting bundle and the Super Smart Bundle.

Questions before you buy

A few useful details.

How many income streams and expenses can I track?

Track up to seven income streams and enter up to 30 expense slots per month across a 12-month period. Year-to-date values calculate automatically.

Can I reuse the template in another year?

Yes. Duplicate the Template tab, rename the copy for the new year, update the tracking year and enter the data for that year.

Is there a separate cost-of-goods-sold section?

There is no separate COGS section. Enter cost of goods sold in the business expense section along with other business-related expenses.

How does the tax calculation work?

The template uses year-to-date net income and the income tax rate you enter to calculate an income tax estimate.

Can I include equipment purchases and business loans?

Yes. Separate cash flow inputs are available for capital expenditures, loan proceeds and debt repayment, along with a depreciation add-back. Use those lines for business-related activity.

Does the current version include profit margins?

Yes. Monthly and year-to-date net profit margin calculations were added after the video walkthrough.

Keep the financial picture in view

Know what your side business earns and keeps.

Get the Side Gig P&L Tracker for $45 and organize a year of income, expenses, profit, cash flow and savings.

Get the Side Gig P&L Tracker

Due Diligence Process for Real Estate Acquisitions

 Due diligence in real estate acquisition refers to a comprehensive process of evaluating a property before purchasing it. This ensures that the buyer is fully aware of the property's current condition, any potential risks, and other pertinent information. Proper due diligence minimizes potential surprises and helps the buyer make an informed decision.

The Importance of Debt When Evaluating Real Estate Investments

Debt plays a critical role in real estate investment decisions for several reasons. Properly understanding and managing debt can amplify returns, provide leverage, and offer tax advantages. Here's why debt is crucial when evaluating real estate investment decisions:

Startup Articles

Venture into the vault of visionary ventures! This directory of startup articles is your compass to the bustling universe of innovation, entrepreneurship, and game-changing ideas. Dive in, and let each piece enlighten your entrepreneurial journey. Most all of the pro forma templates here are compatible for startups.

General
Negotiating
Structure
Financial

Best Approach for Startup Fundraising Strategy

 Fundraising for a startup is a critical and challenging process. Here's a strategy to approach it step by step:

List of Equipment Costs Required to Start a New Auto Repair Shop

 If you are starting your own auto repair show or chain of shops, one of the larger capital expenditures will include tools and equipment. This list is designed to give prospective owners an idea of the costs of each. Note these are just estimates and costs / items required can vary by specific circumstance and location.

Updating Used Car Dealership Financial Model: Added Payment Terms to Inventory Purchases

 I had a couple clients request to have payment terms apply to the vehicle purchases. As a result, I have updated the base template to include this new logic. The user can still opt to pay for 100% of the inventory purchase requirements up front, or adjust for payment terms (for example, 1/3 up front, 1/3 in 30 days or 60 days, and 1/3 at sale) or any combination of month and percentage amounts you need based on your situation.

Starting a Cloud Computing Business - Bull Case

 The cloud computing industry has witnessed exponential growth in the past decade and is projected to continue its upward trajectory. Here's the bull case for starting a cloud computing business:

Startup Financial Modeling Techniques to Determine Equity Requirements and Working Capital

Let's talk about a general modeling technique I use in all the financial model templates here on the site. I'm going to provide insights into how I structure financial models for startups. The emphasis is on the importance of understanding working capital requirements upon a business's initial launch. This understanding has been honed over time through building models for numerous clients.

Estimated Startup Costs for a Manufacturing Business

 Starting a manufacturing business can be capital-intensive, and the startup costs can vary widely depending on the type and scale of the manufacturing operation. Here's a general overview of potential startup costs involved in a manufacturing business:

Subscription Box Business Explained and Example

 A subscription box business is a type of business model where customers pay a recurring fee to receive a box of products on a regular basis, usually monthly or quarterly. These boxes typically contain a curated selection of items around a particular theme or category. The contents might be a surprise, based on general preferences the subscriber sets, or they may be known in advance.

MOIC Calculation Example: Financial Return Metric

MOIC, or Multiple on Invested Capital, is a financial metric used primarily in the private equity and venture capital industries to evaluate the return on an investment. It measures the multiple of money returned relative to the money invested. It's a way to express the return on a particular investment without taking into account the holding period.

Financial Model for Subscription Box Businesses

SmartHelping / Subscription Business Model / Excel

Subscription Box

Build a financial forecast around the economics of acquiring, retaining and serving subscribers. Connect pricing, promotions, customer costs and inventory timing to cash flow, funding needs and investment returns.

Up to 72 months 6 subscription levels 6 paid acquisition channels Retention & promotions
subscription box
$125One-time purchase / Excel download
Add Subscription Box Model to Cart

Immediate download after purchase. By purchasing, you agree to the Terms of Service.

See the model in action

Follow subscribers through the financial forecast.

Watch the walkthrough to review customer acquisition, pricing, promotions, retention and operating assumptions. Open the screenshots below for a closer look at the workbook.

Open the model screenshots

Review the assumptions, financial statements and performance metrics before choosing the model.

What the model includes

Build the business from subscriber-level assumptions.

Model a subscription box business where customers pay a monthly fee for one or more deliveries of curated products.

01

6 paid acquisition channels

Configure up to six advertising channels using spending and cost-per-acquisition inputs to drive new subscriber growth.

02

Organic customer acquisition

Use monthly traffic and conversion-rate assumptions to model customers acquired through organic channels.

03

6 subscription levels

Set monthly pricing and total monthly cost per customer for each of up to six subscription levels.

04

Retention and introductory promotions

Set retention assumptions for each level and define the percentage of the full price paid in each customer month, including first-month-free or other introductory offers.

05

Fixed operating costs with start dates

Build a fixed-cost schedule for managers, rent and other operating expenses that are separate from subscription box delivery costs. Each cost item has a start-month selection.

06

Inventory purchase timing

Use the inventory purchase offset based on buying frequency to reflect the timing of inventory purchases in the forecast.

Customer cohorts, contract terms and promotions

Model how subscribers stay and pay over time.

Each pricing tier includes a contract term and retention assumptions for the monthly cohorts of new customers joining that tier.

Define the retention curve

Enter the percentage of customers retained over the life of each monthly cohort. Use an exponential-decay pattern, a linear pattern or another curve that matches your expected customer retention.

Keep billing monthly

The model assumes customers pay their subscription price each month, including when the contract term is longer. A 12-month contract is modeled with monthly payments over those 12 months.

Apply promotions by customer month

For each subscription level, define the percentage of the regular price collected in month one, month two, month three and so on. Use these inputs to reflect introductory discounts and free-month offers.

Financial outputs and investment analysis

Connect the operating plan to funding needs and returns.

The financial projections update from your assumptions across a forecast period of up to 72 months.

Integrated three-statement model

Review monthly and annual income statements, balance sheets and cash flow statements, plus pro forma detail showing EBITDA and cash flow.

Subscriber performance metrics

Track average customer acquisition cost (CAC), lifetime value (LTV), LTV-to-CAC, monthly churn, annual recurring revenue (ARR) and average revenue per account.

Equity investment requirement

Estimate the minimum equity needed to maintain a positive cash position under the entered assumptions, based on startup costs, capital expenditures and operating cash burn.

Optional debt financing

Include debt and review its effect within the financial forecast alongside the operating cash inflows and outflows.

DCF, IRR and optional exit value

Evaluate discounted cash flow and internal rate of return. The optional exit value uses a multiple of trailing 12-month subscription revenue.

Annual executive summary

Use the annual summary and detailed monthly and annual reports to communicate the financial plan and compare alternative assumptions.

How to use the model

Test the plan before committing to the next stage of growth.

  1. Set the acquisition plan

    Enter advertising spend and cost per acquisition for up to six paid channels, then add organic traffic and conversion assumptions.

  2. Configure the subscription levels

    Set prices, monthly cost per customer, contract terms, retention curves and introductory promotions for up to six tiers.

  3. Build the cost and funding plan

    Enter fixed expenses and start months, inventory purchasing timing, startup costs and capital expenditures. Configure debt if it is part of the plan.

  4. Compare financial scenarios

    Review cash needs, statements, KPIs, DCF and IRR. Vary pricing, customer costs, ad spending, acquisition costs, traffic and conversions to compare downside, base and upside cases.

Who this model is for

For businesses built around recurring product deliveries.

Subscription box founders

Evaluate the economics of a curated product offering for an audience such as beauty enthusiasts, food lovers, readers or pet owners. Test the relationship between acquisition, retention, pricing and delivery costs.

Operators planning expansion

Review whether growth assumptions, introductory offers, purchasing frequency and operating costs support the cash flow and funding plan for the next stage of the business.

Business planning considerations

Build assumptions around the customer experience.

Consider the product, marketing and operating choices behind the numbers when developing your scenarios.

Audience and ongoing value

Define the interests your boxes serve, the value of the curated selection and how personalization or a surprise element fits the offer. Reflect expected customer retention in the model.

Marketing and customer relationships

Consider targeted campaigns, community engagement, referrals and potential cross-selling or upselling when developing the broader business plan. Test the acquisition and retention assumptions that support it.

Inventory and brand partnerships

Plan the buying cycle, bulk purchases and supplier or brand collaborations needed to curate boxes. Review how the timing of those purchases affects cash requirements.

Growth and consistent delivery

Evaluate whether fulfillment processes, product curation and operating capacity can support the planned subscriber base while maintaining the expected cost and customer experience.

Also available in these bundles

Need more recurring-revenue modeling tools?

This template is included in the SaaS / Recurring Revenue bundle and the Super Smart Bundle.

Questions before you buy

A few useful details.

How many subscription levels and advertising channels are included?

Configure up to six subscription levels and six paid advertising acquisition channels. Organic customer acquisition is modeled separately using traffic and conversion assumptions.

How long is the forecast?

The model supports up to 72 months, or six years, with monthly and annual financial reports.

Can I model a first-month-free offer?

Yes. Each subscription level includes a promotion schedule based on the percentage of the regular price paid in each customer month.

How are longer subscription contracts billed?

Payments are modeled monthly, even when the contract term is longer. A 12-month contract uses the tier’s monthly subscription price over 12 months, with discounts reflected through the promotion inputs.

Can each tier have a different retention pattern?

Yes. Each pricing tier has its own contract term and retention assumptions for monthly cohorts. Enter the curve that reflects your expected customer behavior.

Does the model estimate the equity needed?

Yes. It estimates the minimum equity requirement to maintain a positive cash position under the model assumptions, based on startup costs, capital spending and operating burn. Debt is optional.

How is the optional exit value calculated?

The exit value is based on a multiple of trailing 12-month subscription revenue. DCF and IRR analysis are also included.

Build the financial plan behind the box

Connect subscriber growth to cash flow and returns.

Get the Subscription Box Financial Model for $125 and test acquisition, pricing, retention, promotions and costs across a six-year forecast.

Get the Subscription Box Model

Financial Models That Regulators and Policymakers Use

 Regulators and policymakers use financial models to make informed decisions, predict economic outcomes, set policies, and ensure stability within the economy or specific sectors. These models help them understand the implications of different policy choices and anticipate potential economic and financial consequences. Here are some ways regulators and policymakers utilize financial models and what those models typically contain:

How Individual Investors Use Financial Models

 Financial models are tools that investors can use to understand, predict, or value a business or investment opportunity. They can range from simple calculations to complex spreadsheets that consider multiple scenarios and variables. Here's how individual investors utilize these models and how they can be beneficial:

What is FCFF and How to Calculate it in a Financial Model

 Free Cash Flow to the Firm (FCFF) is a measure of the amount of cash generated by a business that's available to its capital providers, namely equity holders and debt holders. It represents the cash flow available to all investors after all operating expenses and capital expenditures are covered.

How Students and Academics Use Financial Models

 Academics and students use financial models in various capacities, ranging from educational purposes to advanced research. The application and importance of financial models in academia can be understood from the following points:

How Entrepreneurs and Startups Use Financial Models

 Financial models are essential tools for startups and entrepreneurs for several reasons. They serve as a representation of a company's financial situation, projections, and business environment. Here are the main uses that startups and entrepreneurs derive from financial models:

What Kinds of Financial Models Do Treasurers and Risk Managers Use?

 Treasurers and risk managers utilize a wide variety of financial models to support their roles in managing a company's financial resources and mitigating risks. The specific models used depend on the industry, company size, regulatory environment, and specific challenges faced by the organization. Here are some of the most commonly used financial models by treasurers and risk managers:

Project Finance: What Kinds of Things Do These Financial Models Include

 Financial models constructed by professionals for the analysis of large projects are intricate and detail-oriented. They aim to capture all potential variables and scenarios to make informed decisions. 

Hydroponics Farming: 10 Year Financial Model Template

SmartHelping / 10-Year Financial Model / Excel

Hydroponics Farm

Build a financial forecast for a hydroponic or aeroponic farming operation. Connect crop area, growth cycles, yield and sales to operating costs, cash flow, funding needs and investment returns.

Up to 10 years 20 crop types Phased farm expansion Financial statements & returns
hydroponics farming
$45One-time purchase / Excel download
Add Hydroponics Farm Model to Cart

Immediate download after purchase. By purchasing, you agree to the Terms of Service.

See the model in action

Follow the crop plan through the financial forecast.

Watch the walkthrough to review growth cycles, crop capacity, operating costs and financial outputs. Open the screenshots below for a closer look at the workbook.

Open the model screenshots

Review the farm assumptions, financial reports and visualizations before choosing the model.

What the model includes

Build the forecast around crop-level production economics.

Use the same framework to plan a farm startup, evaluate an acquisition or assess expansion over time.

01

10-year financial forecast

Review up to 10 years of monthly and annual results, including the income statement, balance sheet and cash flow statement.

02

20 crop types with start months

Configure up to 20 crops, each with its own launch month and assumptions for area, yield, growth cycle, prices and production sold.

03

8 variable cost inputs

Use up to eight variable cost inputs, with crop yield and variable costs defined on a growth-cycle basis.

04

Growing medium and energy costs

Model growing-medium costs from active square footage and cost per square foot. Configure energy costs separately using watts per item type, item counts and cost per kWh over time.

05

Investor and financing analysis

Account for inside and outside investors and debt funding, then review IRR, ROI, equity multiple and discounted cash flow analysis.

06

Executive summary and visualizations

Use the annual executive summary and visualizations to review operating performance, cash flow and the financial outcome of your assumptions.

Crop area, growth cycles, yield and sales

Translate the growing plan into monthly revenue.

The model calculates average growth cycles per month from each crop’s cycle length in weeks, then uses crop-specific production and sales assumptions to populate the financial reports.

Set area and maximum yield

Assign square footage to each crop type and define its maximum yield per square foot per growth cycle. Express the yield in the same units used for the crop’s selling price.

Define growth and capacity

Enter the growth-cycle length in weeks and the percentage of maximum yield attained over time. Adjust capacity attainment by crop type as the operation develops.

Connect production to sales

Set the percentage of production that is actually sold and the selling price for each crop. Adjust crop prices and the share of production sold over time to reflect the sales plan.

Expansion, cash requirements and investment

Plan when the farm grows and how it is funded.

Coordinate the crop launches, capital spending and energy schedules with the timing of the operation.

One farm or multiple farms

Use crop start months, the capex schedule and the energy usage schedule to phase operations and capital requirements as a single farm or several farms scale over time.

Minimum equity requirement

Estimate the minimum equity needed to keep cash above zero under the model assumptions. The requirement updates with startup costs, capital expenditures and operating cash burn.

Changing operating assumptions

Adjust prices by crop type, expense costs and capacity attainment over time. Compare how different assumptions affect cash flow and funding needs.

Ownership and exit analysis

Evaluate inside and outside investor participation, debt financing and potential exit strategies through the model’s DCF and return metrics.

How to use the model

Move from crop assumptions to a financial plan.

  1. Configure the crop plan

    Set up to 20 crop types with start months, assigned square footage, maximum yield per square foot and growth-cycle length in weeks.

  2. Enter yield, sales and pricing assumptions

    Define the percentage of maximum yield attained, the percentage of production sold and crop prices over time.

  3. Build the operating and capital schedules

    Set variable costs, growing-medium costs, equipment energy usage and electricity prices. Time capital expenditures and crop launches to match the expansion plan.

  4. Review cash needs and investment returns

    Configure investor participation and debt funding, then review minimum equity, monthly and annual financial statements, the executive summary, DCF, IRR, ROI and equity multiple.

Who this model is for

For teams evaluating farm economics and growth.

Hydroponic and aeroponic farm operators

Evaluate the financial effect of the crop mix, production area, growth cycles, selling prices, variable costs and energy requirements.

Buyers, founders and investors

Assess a startup, acquisition or expansion using the cash flow forecast, equity requirement, financing assumptions and investment-return analysis.

Operating considerations

Ground the financial assumptions in your growing system.

Evaluate the potential benefits of the planned system and reflect the relevant production, pricing and cost assumptions in the forecast.

Water, nutrients and growing medium

Consider water use, nutrient delivery and the growing medium required by the system. Evaluate resource use and costs for the crops you intend to produce.

Space and production cycles

Assess the production area, planting density, growth-cycle length and expected yield. Consider the operating conditions needed for the planned production calendar.

Crop health and produce quality

Evaluate crop-health practices, pest management and the quality customers expect. Use realistic assumptions for the yield attained, the share sold and the achievable selling price.

Location, labor and delivery

Consider facility location, physical work requirements, proximity to customers and transport needs alongside capital and energy costs when comparing operating plans.

Also available in these bundles

Need financial models for more than one operation?

This template is included in the Industry-Specific bundle and the Super Smart Bundle.

Questions before you buy

A few useful details.

Can I use this for hydroponic and aeroponic farming?

Yes. The model is designed for hydroponic or aeroponic farming operations using crop-specific area, yield, cycle-length, sales and cost assumptions.

How many crops and years can I model?

Configure up to 20 crop types over a forecast period of up to 10 years, with monthly and annual reporting.

How are growth cycles converted into monthly results?

Enter each crop’s growth-cycle length in weeks. The model calculates average cycles per month and uses that timing with the crop’s production and cost assumptions.

Can production and sales ramp up separately?

Yes. Each crop has an input for the percentage of maximum yield attained and another for the percentage of production sold. These assumptions can change over time.

How are energy costs modeled?

Energy costs have a separate configuration using watts per item type, total item counts and the cost per kWh over time, supported by an energy usage schedule.

Can I phase in additional farms or crops?

Yes. Crop start months, the capex schedule and the energy usage schedule support planning an operation that expands over time.

Does the model show the equity required?

Yes. The minimum equity requirement updates from startup costs, capital spending and operating cash burn to show the funding needed to keep cash above zero under the model assumptions.

Build the financial plan behind the growing system

Connect crop performance to cash flow and returns.

Get the Hydroponics Farm Financial Model for $45 and evaluate production, costs, expansion and funding needs over a ten-year forecast.

Get the Hydroponics Farm Model