Most Popular Things to Build an Equipment Rental Business Around

Equipment rental businesses have been around for many years, dating back to at least the early 20th century. In fact, one of the earliest known equipment rental companies was the U.S. Rental Company, which was founded in 1902 and provided equipment such as steam shovels, cranes, and other heavy machinery for construction projects.

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As construction and other industries began to grow and evolve, the demand for equipment rentals continued to increase. By the 1960s and 1970s, equipment rental had become a more established industry, with many companies offering a wide range of equipment for rent.

Today, the equipment rental industry is a multi-billion dollar industry with many different types of equipment available for rent. It has become an important part of many industries, from construction to agriculture to entertainment, as renting equipment provides a more cost-effective and flexible solution compared to purchasing and maintaining equipment outright.

There are many items that can be rented out for a business, but some of the most popular rental businesses include:

  • Medical Equipment Rental: Renting out medical equipment such as wheelchairs, hospital beds, and oxygen tanks can generate high margins due to the high cost of purchasing and maintaining this specialized equipment.
  • Cars: Another popular rental business is renting out cars, such as for short-term needs like vacations or special events.
  • Party and Event Equipment: This includes items like tables, chairs, linens, decor, sound systems, and lighting equipment that are rented out for weddings, parties, and other events.
  • Audio/Visual Equipment: This category includes things like speakers, projectors, microphones, and other equipment for events, conferences, or presentations.
  • Tools and Equipment: This rental business involves renting out power tools, hand tools, construction equipment, and other machinery to professionals or individuals.
  • Sporting Equipment: Renting out sporting equipment such as bicycles, kayaks, surfboards, skis, and snowboards is a growing trend among fitness enthusiasts and outdoor enthusiasts.
  • Costume and Formal Wear: Costume rental shops can cater to both individual customers and theater groups, while formal wear rental businesses specialize in tuxedos and gowns for weddings and other formal events.
  • Boats: Boat rentals can range from small motorized boats to yachts, with options for water skiing, fishing, and leisurely cruises.
  • RVs and Campers: Renting out RVs and campers is a great option for travelers looking for a unique vacation experience without the high cost of owning an RV or camper.
Synergistic Businesses That Complement Equipment Rental Business

  • Maintenance and repair services: When renting out capital assets, customers will expect them to be in good condition. Providing maintenance and repair services can not only ensure customer satisfaction but also increase the lifespan of your assets, reducing the need for costly replacements.
  • Financing and leasing services: Many customers may not have the capital to purchase or rent assets outright. Offering financing or leasing options can expand your customer base and provide an additional revenue stream.
  • Transportation and logistics services: If your rental assets are large or difficult to transport, offering transportation and logistics services can make it easier for customers to rent from you and increase your revenue.
  • Training and consulting services: Providing training and consulting services can help customers get the most out of your rental assets, improving their satisfaction and potentially leading to repeat business.
  • Sale of consumables and spare parts: Depending on the type of assets you rent out, there may be opportunities to sell consumables and spare parts related to those assets, such as filters, batteries, or replacement parts.
  • Data and analytics services: Collecting data from your rental assets and providing analytics can help customers make better decisions about their own operations and increase your value proposition.